Now Toshiba seen that the Blu-Ray drives and players become the essential parts of the notebooks and with HDTVs, so the company rethink to make short term benefit from Blu-Ray Crew. Instead of compete directly with Blu-Ray , Toshiba had Blu-Ray technology without sharing its less favourable HD-DVD disc architecture standard. Because many players now offer HD movie streaming from providers like Amazon, Netflix and Vudu, that these connectivity is used to compete with Blu-Ray. Now these services make small headache to the Blu-Ray rental market, even its very minute.
Toshiba also announce that they creating next generation video entertainment experience with their Cell Processor. So its clear that Toshiba will use Blu-Ray to fulfill their future dream on the vast maket of connected media distribution.





